How to fulfil so many New Years resolutions with a single campaign? Easy. Business intelligence. We work hard to find the right people and discern what makes them tick. We devise personalised creative to appeal to these sectors and then ensure we send the right information to the right people at the right time. But we go further. Marketing to leads that drop off the site mid-process or never utilise the incentives offered requires a deep understanding of the customer journey. Through careful analysis, Freestyle provides the intelligence needed to turn leads into new health club members.
Following these successful acquisition campaigns, we’re now looking at a retention programme to further increase the brand’s revenue by regularly communicating with their existing and dormant members. We understand the value of the brand’s existing customer profiles, and continually build on this knowledge (through customer satisfaction and feedback surveys) to allow Virgin to improve their service to members. Imagine an email campaign that takes into account who you are, your hobbies, lifestyle choices, and how you use the gym. Imagine that this information is crafted into a real and personal motivation to ‘Get up off the sofa’ with Virgin Active Health Clubs.