Top Marques

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OBJECTIVES

Luxury automobiles may cost a fortune and require lots of attention, but they’re still the cars that dreams are made of.  Selling them requires justifying the cost and when you’re online, that means creating an exciting website that harnesses the premium experience and allows the customer to explore with ease.

Where does all of this activity lead? Having the right audience generates advertising revenue.  So when Trader Media Group set out to achieve consistent media sales targets for their Top Marques brand, they enlisted us to get behind the wheel and deliver them swiftly to their commercial destination.

 

Solution

We know that customers respond best when they have a good experience with a brand online. So, our first step is to deliver an exciting website that personifies the top-end experience, while acting as an efficient, easy-to-navigate sales portal.

Once we have your customers there, we really start to drive results.  By using the right mix of ad formats and utilising the correct treatment of features and content, we provide what premium brands need to provide your business with advertising revenue.

Results

We certainly have Top Marque engines revving on all cylinders.  Since the relaunch of their website, they moved from having their main advertising space being occupied by brands which have no affinity with their brand identity, to be populated with advertisers creating a real and valued halo effect:  Lexus, Mercedes, and BMW.  Through our process driven approach, Top Marques now has the tools to truly fuel forward growth.

www.topmarques.co.uk