Lombard web strategy

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Objectives

Asset finance is a tricky business when you’re operating across the whole of the UK market.  Bound by a variety of country specific regulations and with a complex network of microsites and offerings, the challenge of mapping out a customer journey that’s consistent, on brand and which guides the user to relevant, regulation specific content can be overwhelming.

Lombard wants a site that provides all of the above in order to attract new prospects, cross-sell to existing clients and retain business with existing customers.  We’re experts in providing the answers.

Solution

Working with Lombard’s stakeholders allows us to really understand the challenges that the business faces in the digital environment and craft a plan that yields real results for both the business and its clients.

First, we create a strategy that reflects their unique customer needs and the market regulations for the locations that the different customers operate in.  Then, we help Lombard to ensure that widely varied array of divisions all provide website experiences with consistent levels of sophistication. What does this mean for the customer?  Whether you’re looking at the haulage or computing parts of the website, you will enjoy the same level of useabilty, alongside clear, targeted signposts and quick routes to your destinations. 

Results

What does this mean for the business? Improved conversion and happier customers.  Our strategy provides Lombard with the tools it needs to flourish in the digital world.