Lloyds TSB Commercial Finance

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Lloyds TSB Commercial Finance are the leading provider of financial products to the commercial sector. Lloyds generate most of their business  online so the main purpose of our website http://www.ltsbcf.co.uk/ is to recruit new clients.

From small businesses right up to major multi nationals, Lloyds offer business critical services to their customers; like cash flow management, invoice discounting, factoring and debtor insurance. The powerful new quote calculator is a crucial tool designed to get to the heart of the customers problem as quickly & efficiently as possible. The site is also fully integrated with Lloyds back office systems & business development teams.

Keith Bennett, Lloyds TSBCF Ecommerce & Online Channel Manager: “As our main way of recruiting new customers, the website is critical to the success of the Commercial Finance business. We wouldn’t trust such a crucial tool to just anyone, which is why the pitch process for this site was so tough. Freestyle came out on top & they certainly haven’t let us down. The new site takes usability & conversion to another level, & we’re looking forward to building on this success working on the 2010 social media & online marketing programme with Freestyle.”

As well as managing the performance of the site itself, we also manage the performance of all Lloyds TSB Commercial Finance online marketing activity. This includes PPC, SEO, email marketing & affiliate partnerships, bringing together a complex set of online & offline performance metrics used to optimise marketing activity & drive segmentation, targeting & channel planning activity.

Also, not surprising for such an ambitious client , we’re managing  Lloyds first ever social media & online PR programme. This involves engaging with online finance communities across the web & includes sites like: http://www.accountingweb.co.uk/, http://www.businesszone.co.uk/, http://www.ukbusinessforums.co.uk/forums/, & http://www.financeweek.co.uk/. We’re developing key relationships with influential online editors & bloggers & have developed a comprehensive content & editorial plan for 2010 that will put the Lloyds TSB Commercial Finance brand right at the heart of these important communities.

Freestyle Interactive Director Andy Wood: “The Lloyds TSB relationship is fantastic for Freestyle. Lloyds are a global brand with the ambition & resources to do great work, & we’ve set out to win as many awards as possible with this new site, so let’s see what we can do in 2010!”